How It Works

The Driftflow Engine.

Three phases. One team. Every tool working together. We turn buying signals into booked meetings — without you lifting a finger.

1

ICP & Market Intelligence

Mapping your market before we send a single email

  • Deep ICP research and buyer persona mapping
  • TAM definition across your target geographies
  • Signal detection: hiring, funding, tech stack, LinkedIn activity
  • Competitor and category positioning analysis
  • Scoring model calibrated to your specific product
  • Channel-market fit: email vs LinkedIn vs both
2

Multi-Channel System Design

Architecting the full outbound and RevOps stack

  • Cold email infrastructure: domains, warmup, Zapmail deliverability
  • LinkedIn outreach sequences via HeyReach
  • Claude-powered personalisation at scale — every message unique
  • HubSpot CRM architecture and pipeline governance
  • n8n workflows connecting every tool end-to-end
  • Warm lead triggers: opens, clicks, replies forwarded to you
3

Execution, Optimisation & Scale

Running and iterating what actually works

  • Multi-channel campaign execution — 7 touches over 14 days
  • Response management and lead qualification
  • Weekly performance analysis and attribution
  • Continuous optimisation: double down on winners
  • Executive dashboards: pipeline, forecast, funnel metrics
  • Monthly strategy review — real RevOps thinking, not reporting

Signals in. Meetings out.

How a lead moves through the Driftflow engine, from first signal to warm call.

01
Detect
Clay
02
Enrich
Clay
03
Score
Claude
04
Orchestrate
n8n
05
Launch
Instantly + HeyReach
06
Close
HubSpot

Battle-Tested. Always Evolving.

We test every tool before bringing it to clients. Here's the stack that runs every Driftflow engine.

Lead Data & Signals
Find the right companies at the right moment
Clay
LinkedIn Sales Nav
Apollo
AI & Automation
The brain writing your outreach
Claude API
n8n (self-hosted)
Custom Agents
Email Infrastructure
Deliverability that lands in the inbox
Instantly
Zapmail
LinkedIn Outbound
Multi-account outreach at scale, safely
HeyReach
CRM & RevOps
Pipeline visibility, forecasting, governance
HubSpot
Salesforce (on request)

From Kickoff to Warm Leads.

Most founders think building a real outbound system takes months. We do it in weeks.

WEEK 1

Discovery & ICP Definition

60-minute kickoff call. We learn your product, your best customers, and your situation. We define your ICP and build your first prospect list.

WEEK 1–2

System Built

HubSpot configured. Sequences written by Claude, reviewed by us. Instantly warmed. n8n workflows connected. Everything tested before a single email goes out.

WEEK 2

First Leads Arrive

Outreach goes live. Warm leads forwarded directly to you with full context — who they are, why they're interested, what to say on the call.

MONTH 2+

Optimise and Scale

We analyse what's working, improve sequences, add new signals, and grow the pipeline month over month. You focus on closing.

See how this works for you.

20-minute strategy call. We'll map out exactly what the Driftflow engine would look like for your specific business.

Book a Strategy Call